“FILA” launches new luxury line “FILA+” and appoints new leader = South Korea

Sports goods brand FILA has announced the launch of a luxury line called FILA+.
At the same time, Fila announced the skatewear brand "Pala".
Lev Dan Ji, founder of ``FILA+'', has been appointed as the creative director (CD) of ``FILA+''. Regarding this, Fila said, ``We are collaborating with various brands and artists.
We selected Lev as our leader because of his ability to communicate with a wide range of people, not just the skating community, through collaboration."
One of the features of the ``FILA+'' collection is the logo, which is a modified and developed version of the F-box that symbolizes ``FILA.'' Mr. Lev is in Italy, where the brand was born.
Inspired by the F-box logo, the logo features green and bright red on a gray background, creating a color combination that is more lively and vibrant than the traditional F-box logo.
Todd Klein, Fila's Global Brand President, said, ``Through this partnership, we will be able to bring in new, highly loyal customers and expand our business in the sportswear field.
It will bring me closer to my goal of establishing myself as a leader." “FILA+” will go on sale worldwide from the fall/winter season of 2024.