There is an urgent need to develop high-value-added products that utilize K-content...We need to enhance the appeal of rural areas like Japan - South Korean report

South Korean tourism experts point to increasing demand for ``return visits'' as a way to revitalize inbound (foreign tourists) in order to reduce the deficit in the tourism balance. Foreigners who have visited Korea
He argues that regional cities other than Seoul and Jeju should be made more attractive so that tourists will come back to South Korea. For this reason, the central government, which has concentrated on increasing the number of tourists,
Experts believe that tourism policy must be changed to one that is locally led, improving satisfaction levels, and expanding consumer spending.
Experts predict that in 2023, inbound tourism will increase following the COVID-19 virus pandemic.
He cited increased demand for visits to regional cities as the secret to the success of Japan, which has surpassed 25 million visitors, which is 80% of the previous level, and Vietnam, which has recorded a record high of 11.2 million visitors. In addition to the historic depreciation of the yen, Japan
In addition, the transportation network such as air and railway that connects the region like a capillary, the attractions and fun that are differentiated by region, and the excellent accommodating facilities are believed to increase satisfaction and increase repeat visits.
. Vietnam has diversified tourist destinations, from Ho Chi Minh, Hanoi, and Halong Bay to Da Nang, Nha Trang, Phu Quoc Island, and Dalat, offering cost-effectiveness that allows you to have new experiences no matter how many times you visit.
It has become an expensive tourist destination. Experts say, ``Compared to 2018, awareness of traveling to South Korea has increased by an average of 5.5%, the average length of stay is 4.9 days, and the amount of expenses per person has increased by 5.5%.
``The return rate increased by $1,807.40 (approximately 268,000 yen), but the return visit rate decreased by 4.3 percent.''
"We can do it," he emphasized. Tourism content that must be strategically developed includes products that link K culture such as K-pop, Korean TV series, and Korean movies, as well as high value-added markets.
They listed medical care, golf, shopping, and MICE (corporate meetings, conventions, and exhibitions). It is necessary to foster high value-added markets with large consumption expenditures per person and increase industrial productivity.
He explains that it is difficult. The Korea Culture and Tourism Research Institute recently released a report titled ``Analysis of influencing factors on tourism balance and policy implications,'' which states, ``Due to the popularity of K-content such as 'Squid Game,'
``We found that demand for visiting South Korea will increase.'' He added, ``We know that the demand for visiting Korea will increase.''
We should increase the motivation and appeal of visiting South Korea through a ``media franchise'' strategy, such as developing theme parks.''