The idea is to reduce the growing deficit in the tourism balance. The period and scale of the “Travel Month” campaign and “Vacation Support” project will be expanded to increase domestic travel demand among Koreans through revitalizing regional tourism.
make it big The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization held a briefing session for local governments and the tourism industry at Dragon City in Yongsan on the 30th of last month, and unveiled the main business plans to be promoted this year. Korea
Jeong Seok-in, head of the Planning and Coordination Office of the National Tourism Organization, said, ``We will increase the number of foreign tourists to 20 million by the end of the year, expand the inbound market, develop new content, and improve the sophistication of services.
Our goal is to simultaneously raise the quality and demand for regional tourism." The inbound market, which aims to attract a record 20 million foreign tourists, will diversify group travel. sightseeing
The company plans to divide its group travel products, which had been centered around the region, into themes such as lifestyle, sports, and gourmet food, and to increase new demand for family trips and K-culture experiences. COVID-19 virus
The company will also strengthen the development and marketing of targeted products to increase trips to South Korea by the MZ generation, which has become the main focus since the pandemic period.
Cho Hee-jin, director of the International Tourism Office, said, ``Health, medical care, and beauty, where people spend a lot of money and stay for a long time,
In order to expand high value-added markets such as plastic surgery, we also plan to hold a large-scale ``Korea Beauty Festival'' both online and offline from April to June.''
In the shopping and tourism field, the tax-free refund standard has been lowered and the overall amount has been increased, such as immediate refund {500,000 won (approx. 55,000 won) to 1 million won (approx. 110,000 yen)} {2
The plan is to increase the price from 500,000 won (approximately 275,000 won) to 5 million won (approximately 550,000 won) to revitalize the market. Discover items by regional trade area on a nationwide basis and create a shopping tourism constellation.
It will also strengthen the diversity of content. Yang Kyungsoo, Director of the Tourism Industry Office, said, ``We are expanding mobile payment infrastructure such as Alipay+ nationwide so that you can conveniently enjoy shopping and sightseeing anytime and anywhere.
I plan to go.'' The ``Travel Month'' campaign, which was held once last year, will be held twice this year, in February, March, and June. The accommodation fee is 50,000 won (approx.
A total of 450,000 accommodation discount coupons, which will give you 30,000 won (approximately 3,300 yen) if you spend more than 500 yen), will be distributed in the first half of the year alone, in conjunction with the Travel Month campaign. Approximately 100,000 people used it last year.
This year, support for worker leave will be expanded to 130,000 people. It also plans to promote the strengthening of online networks in the tourism industry. “Korea Tourism Content Lab” is open to anyone who can access the latest data and share information.
We will strengthen the function of the ``open tourism content platform'' by expanding the scope of sharing and opening up so that content can be used. The Korea Tourism Content Lab provides information necessary for the development of new products and services.
You can use essential public data and K tourism digital content to your heart's content, copyright-free and without paying usage fees. Park Yoon-sook, director of tourism content, said, ``Korea opened last year.
We plan to enhance the tourism industry portal site ``Touraz'' by enhancing its systems and services and strengthening its functionality as a platform for expanding collaboration between the same and different industries.''
revealed.
2024/02/02 07:14 KST
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