Insurance comparison/recommendation site leads to more expensive car insurance premiums, platform and non-life insurance company clash = South Korea

According to fintech and financial industry sources, the car insurance product comparison and recommendation service launched on January 19th is estimated to have fewer than 1,000 contracts per week. Usually about 1 per week
Considering that more than 40,000 cars buy car insurance online, this is a very low number. Poor service was expected. Fintech company Naver Finan
Comparison and recommendation services using payment platforms such as Shar's "Naver Pay," peer company Beverly Publica's payment service "Toss," and IT giant Kakao's "Kakao Pay"
This is because the prices of the products introduced are 3.3% higher than on the insurance company's website. The four major non-life insurance companies, Samsung Fire & Marine Insurance, DB General Insurance, Hyundai Marine & Fire Insurance, and KB General Insurance, are
The product price was determined separately by adding value-added tax to the 3% commission fee that must be paid to the platform. On the other hand, platform companies have incorrectly calculated the commercial price into the cost.
Point out that there is. Advertising costs for various media such as cable TV advertisements are included in the commercial price. Therefore, when calculating the price of automobile insurance by including the CM price in the cost price, the platform
It is said that advertising fees unrelated to comparisons and recommendations by the company will be charged. Recently, all four major companies have been negotiating in advance regarding contracts with platform companies under the same conditions.
Opinions are beginning to emerge that this may be the case.