Pulmuone's Japanese subsidiary TOFU BAR sells 58 million pieces and expands factory - South Korean report

Pulmuone, a major food company, said sales of TOFU BAR, a tofu product produced by its Japanese subsidiary Asahiko, will grow 3.4 times over the two years from 2021 to 2023, and cumulative sales will increase.
It was announced that 58 million units were sold. “TOFU BAR” was released in November 2020. With a protein content of 10 grams per piece, it has a satisfying texture and is chewy and elastic.
It is gaining popularity as a healthy snack due to its texture. In 2021, it became the hit product ``Convenience Store Award'' selected by the monthly magazine ``Nikkei TRENDY''. Meal replacement mainly for men in their 30s to 50s
It is popular as a protein intake after exercise, or as a healthy snack, and an average of 80,000 pieces are sold each day at convenience stores such as 7-Eleven, Lawson, and Family Mart.
Cumulative sales of this product reached 58 million units as of the end of January this year. In response to this, the company expanded its production lines in January 2022 and March 2023, and also expanded its production lines in March this year.
Plan expansion. This will increase monthly production capacity from 2.18 million units to 3 million units. The lineup is expanding to suit local tastes. Currently it is Japanese style, basil salt,
Lotus root, edamame, and four types of grilled potatoes are on sale. It also sells a total of 11 types as a private brand (PB) at convenience stores, including yuzu and pepper flavors.