British brand Ben Sherman releases spring collection photos of singer HyunA, who has become ambassador = Korean report

British casual brand Ben Sherman has released a collection photo featuring singer HyunA, who has been appointed as the ambassador for the 2024 spring season.
Under the theme of ``My Own Romance'' for spring, the brand has captured photos of HyunA's free and individualistic daily happy moments. child
Ben Sherman's spring collection, which was released at the same time, includes the ``Geek Chic Look'' from the HYERI theme line, which has a history centered around the signature logo, and street fashion.
The brand offers unique and new casual fashion, such as the pop athleisure line ``Brokecore Look,'' which gives off a casual feel.
A Ben Sherman official said, ``Our brand is not bound by traditional values and culture, but pursues new and free ways of thinking and art, respecting individual sensibilities and experiences.''
``The true value that we pursue.'' Ben Sherman plans to carry out aggressive marketing activities this year, starting with the release of this new collection of photos. For starters,
We are planning collaborations with overseas celebrities and fashion influencers. In addition, customers can experience and enjoy the brand in various ways such as SNS participation events.
Well, preparations are underway.