Hyundai Department Store Group's fashion brand to open flagship store in Paris = South Korean report

In June, Hansom, a fashion company of the Hyundai Department Store Group, opened its fashion brand "SYSTEM" and men's high casual brand "SYSTEM" in Paris, France.
announced the opening of a flagship store for ``HOMME''. This is the first time for Hansom to open an Exclusive brand store overseas. Prior to this, the two brands were designated as Korean brands.
has participated in Paris Fashion Week for the 11th time in a row since 2019. Our flagship store in Paris is located in the Marais, known as the center of fashion and art.
It is scheduled to be built on the site of the former Tom Greyhound Paris store. In 2014, the company opened the select shop ``Tom Greyhound'' in Paris and built a network with local buyers.
We have been laying the groundwork for expanding the global market. The flagship store will have two floors above ground and will be 400 square meters in area, making it the largest of the two brands' 147 locations. concept
``Seoul where the past and present coexist.'' In addition to selling new products such as clothing, miscellaneous goods, and accessories, it also serves as a year-round showroom.
Prior to this, Hansom participated in "Paris Fashion Week" and participated in about 3 countries around the world including Europe, America and Asia.
The company had concluded order contracts with approximately 100 fashion and distribution companies in 0 countries.