”Milan Loves Seoul” event held in Milan to promote Korean fashion = South Korean report

The Korea Trade and Investment Promotion Corporation (KOTRA) held a PR event for Korean fashion in Milan, Italy from the 23rd to the 26th.
It was announced that the event will be held in Seoul. MLS will be held for the first time this year to allow new Korean fashion brands to enter Italy. 12 by emerging Korean designers
Introducing the brand to Europe for the first time. Since it will be held during Milan Fashion Week, where major buyers from around the world gather, there is a possibility that it will become an opportunity for the event to make its global debut.
This event will include product exhibitions, a "master class" with the participation of Italian fashion industry and Korean beauty experts, business talks, and a fashion show.
, networking events, etc. The aim is to publicize the product and create business opportunities. The venue will feature products from 12 Korean brands as well as Italian fashion products.
Students from Istituto Marangoni, a design university, will also exhibit fashion products made from Korean fabrics in collaboration with KOTRA.
On the 26th, a fashion show was held for buyers and local fashion industry workers. Three Korean companies showcased their products.
In addition to the exhibition, a networking event between Korean companies and buyers will be held.