Sokcho receives 25 million tourists annually...becoming Korea's leading tourist city

It has been revealed that 25 million tourists visit Sokcho every year. Sokcho City will use the KT mobile communications data standard materials provided by the Korea Tourism Data Lab to
The government conducted an independent analysis of ``Japan Tourism Trends,'' and determined key issues based on the results. According to the analysis results, the number of tourists who visited Sokcho in 2023 was 24,922,8741.
Although it decreased by 0.5% compared to last year, it seems to have established itself as a tourist city representing the Republic of Korea, with 25 million tourists visiting in both name and reality.
Looking at the monthly visit results, the months with the most tourists were July and August, the peak summer months, with 2.42 million and 2.42 million visitors, respectively.
860,000 people visited, and 2.47 million people visited during the fall foliage season in October. The months with the lowest number of visitors were March and November, with about 1.6 million visitors, and the other months saw an average of about 2 million visitors.
Although the number of foreign visitors was 68,000, an increase of 129.4% from the previous year, it is still below the level before the COVID-19 virus outbreak in 2019, and it is unlikely that overseas tourism will fully recover.
If not, it will be analyzed. The ranking of visits by country was the United States (17.2%), Malaysia (7%), Indonesia (6.5%), and Singapore (6.2%).
Tourism consumption decreased by 3.7% from the previous year to approximately 178.9 billion won (approximately 20.2 billion yen), a decrease of approximately 7 billion won, due to the recession and rising prices.
The main cause was determined to be a decline in consumer sentiment. By industry, the consumption amount was highest in the food and beverage sector (71.2%), followed by shopping (11.9%) and leisure services (9%).
It was measured. The current consumption status by age is 28.2% for people in their 40s and 25.2% for people in their 50s.As it was analyzed that people in their 40s and 50s are the main consumption groups, Sokcho City is attracting more family tourists than younger people. Many visits
Therefore, it is necessary to have a marketing strategy that targets the MZ generation (Millennials and Generation Z, born between the 1980s and 2000s), as well as marketing that emphasizes that it is a safe family travel destination.
I analyzed that it was important.