<WK Column> ``Apartment 404'' starring ``BLACKPINK'' JENNIE, was the expectation too high?What is the reason for the poor performance?

"BLACKPINK" JENNIE's first regular appearance on a variety show in about 5 years, Hot Topic's tvN mystery-solving variety show "Apartment 404" will start from February 23rd (Friday).
It started. It has also been streamed on Amazon Prime Video, and it seems to be gaining popularity on a global scale, perhaps due to the JENNIE effect, but I wonder what the reaction will be in its home country of South Korea.
In addition to JENNIE, the star lineup includes Yoo Jae Suk, Oh Na Ra, Cha Tae Hyeong, Yang Se Chan, and Lee Jung Ha, and the director is SBS's popular program "Running Man.
The lineup is PD Jeong Cheol-min, who has worked on SBS's ``Michuri 8-1000'' and tvN's ``Sixth Sense'' series.
Also, it was originally scheduled to be broadcast every Thursday from February 15th after "Apprentice President's Business Diary 3".
However, the programming was changed to Friday prime time, and there were high expectations, but when we opened the lid, the viewership rating for the first time was 2.7%, 2.1% for Episode 2 (broadcasted on March 1st), and 2.1% for Episode 3 (broadcasted on March 8th). broadcast) is 1.7
% (according to Nielsen Korea, national standards), and the situation has been steadily declining, and it can be said that the situation is not doing well, but rather slumping.
Yoo Jae Suk and JENNIE reunite for the first time in about 5 years since “Michuri 8-1000”
, Yoo Jae Suk and Cha Tae Hyeong, who are unexpectedly co-starring for the first time on a regular variety show, and Cha Tae Hyeong and Lee Jo from the Disney+ original TV series "Moving".
There were expectations for their so-called "chemistry", such as Nha's co-starring appearance on a variety show, but that alone is not enough to make them popular. Each episode is based on an incident that actually happened in an apartment in South Korea.
The story is about six people who gather in an apartment that recreates that time and solve the secret through hidden clues and games, and there are werewolf-like elements among the six people who are also spies.
This is the structure. It's billed as "Korean variety show's first mystery variety show that transcends time and space based on a true story," and I thought it was the start of something new, but it seems like I've seen it somewhere before.
A vision emerges and a "feeling of déjà vu" is cited as a major cause of the slump. ``Running Man'' is a game where six people are divided into two teams and the mission is to defeat the opponent with strength and wisdom.
The aspect of identifying fakes and bargaining is reminiscent of ``The Sixth Sense'', and the aspect of betraying one's friends in order to monopolize a huge amount of money (victory) is reminiscent of ``Michuri 8-1000'', created by PD Jeong Chul-min.
It is said that elements of the original program can be glimpsed little by little. Moreover, Yoo Jae Suk and Yang Se Chan from "Running Man" and Yoo Jae Suk and Oh Na Ra from "The Sixth Sense" are together.
I feel this way all the more because I am aware of it. Also, in terms of casting, Cha Tae Hyeong and Lee Jung Ha are the first to work together with PD Jung Chul Min.
However, Lee Jung-ha belongs to the same agency Nam Actors as Song Kang of "Michuri 8-1000". In this way, there are many parts that overlap with Jeong Chul Min PD's previous programs.
It seems that it has been pointed out that because the world view is scattered, people like it and dislike it, and it is not able to attract many viewers.
However, the program is just getting started. JENNIE has a reaction just as good as Oh Na Ra.
Not only is he big and cute, but he also has excellent reasoning skills and is a great detective. In Episode 2, he played the role of a spy perfectly and showed a great performance that surprised everyone.
In addition, the youngest Lee Jung-ha, whose trademark is a smile, has a kind side and is in the position of a bullied character who is loved, and is the one who gets fooled every time.
However, in Episode 3, he played the role of a devilish spy and completely fooled everyone, achieving a brilliant victory all by himself. The way this program unfolds, with a big surprise waiting for you at the end, is what makes this program so interesting.
Of course, the level of shock will probably determine the level of fun. In future broadcasts, on days when Lee Jung is absent, he will be replaced by "TOMORROW
It is reported that Yeonjun will appear in "TOGETHER". Will Yeonjun's appearance be a catalyst? Either way, top idol JENNI
E x Yeonjun's variety show co-starring will become a hot topic.