HANNI (NewJeans) becomes UGG global brand ambassador

UGG(R) (a division of Deckers Brands [NYSE:
DECK]) has announced that it has selected HANNI from the world-famous music group "New Jeans" as its global brand ambassador for 2024.
“UGG(R) is a brand that I grew up with, and it is a brand that holds a very nostalgic presence in my many memories.So, I am very happy to be able to work with UGG(R).
Moreover, being appointed as a global ambassador is like a dream come true for me. I am not only very grateful, but also very happy, so I would like to send my UGG(R
) We look forward to sharing our love for you! -NewJeans' HANNI ``We are thrilled to announce HANNI as UGG(R)'s new global ambassador.''
I am honored to have you. Her approach to fashion and the way she wears UGG(R) items in her own way makes her the face of an extraordinary brand. HANNI
connects with fans and inspires a new generation to embrace their true selves, embodying UGG(R)'s beliefs. -Anne
Spangenberg / UGG(R) President Spring/Summer 2024 global campaign features new sandals.
GoldenGlow, Stratus, Venture Daze, Venture Daze
HANNI will appear wearing Slide (Venture Days Slide). A new interpretation of the traditional "To-Do list", UGG(R) and HAN
NI explores adventures on your To-Play list instead. Instead of doing daily chores and errands, HANNI takes time to enjoy the sights and sounds of the city.
Go on a journey to complete exciting tasks. The campaign scenes evoke a curious, dynamic, and fun feeling that reflects HANNI's playful personality. this
The global campaign ranges from PR and organic social media to advertising, digital out-of-home advertising and social media in New York, Los Angeles, South Korea, Japan and China.
It is planned to be rolled out across multiple channels for marketing activities, including TV and Connected TV (CTV). UGG(R)/ Deckers Japan URL:
http://www.ugg.com/jp/ Photography content credit: Ken Ngan Video content
credit: YUANN/ kidzfrmnowhere Agency credit: Anomaly China Shoot location:
Seoul, South Korea Product profile photography credit: UGG(R)