V released the song and music video of their new digital single 'FRI(END)S' at 1pm on the 15th, and BIGHIT MUSIC held a special event 'FRI(END)S PARTY' for ARMY (the name for fans of 'BTS') the day after the release of the new song.
The 'FRI(END)S PARTY', which was held on three floors, was generally structured to connect with the concept and message of 'FRI(END)S'.
On the ground floor, a special gift was presented as a welcome gift with the entrance. The pink box contained a diffuser with 'FRI(END)S' written on it, a photo postcard highlighting V's seductive visuals and a letter written directly by V. In the letter, V wrote 'Let's put the 'end' in friends', the lyrics of 'FRI(END)S', along with 'ARMY, what the hell are we like?' and asked a witty question. In particular, the diffuser named 'V FRI(END)S FRAGRANCE' is a one-of-a-kind fragrance specially perfumed by V for this fan event.
The second floor is a phone booth where you can listen to V's voice messages and write letters directly to V. Three payphones were set up where it said 'VOICE CALL FROM V', and fans could listen to the three messages left by V by combining the hints included in the guidance and guessing the numbers.
Through the voice messages, V wrote: "My ARMY, how are you? I thought you might want to see me, so I left this message beforehand. I hope you all have a good time together today and go home. Say goodbye", or "Tonton, ARMY, how are you spending your time? You are all doing well in 2024, aren't you? We, we will meet again in good health and make many more memories", he promised. Next to the phone booth, a 'Letter to V' space was set up where fans could write letters to V with their hearts.
A photo zone was also set up on the second floor, recreating the space from the 'FRI(END)S' music video. The photo zone was in the form of a camera monitor where people could take photos of themselves, providing an experience as if they were in a scene from the music video in which V appeared. Fans made use of various props to take photos and create memories.
The third floor was a gallery with concept photos of 'FRI(END)S' and a space where music videos could be viewed. Fans enjoyed a different kind of fun and were immersed in emotion as they watched short films, photos and videos that blended the meaning and mood of 'FRI(END)S'.
FRI(END)S', which V released for the first time in six months since the release of his first solo album 'Layover', is a song with calm rhythm, soft melody and V's attractive bass and back voice in harmony. The song has received a great response, reaching No. 1 on the iTunes 'Top Songs' chart (as of 7am on 16th) in 87 countries and regions worldwide.
V ‘FRI(END)S’ Official MV
2024/03/17 12:01 KST
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