Kumho Tire launches EV tire brand “InnoV”, initially selling 3 types = South Korea

Kumho Tire, a major tire company, announced on the 17th that it has released InnoV, a tire brand specifically designed for electric vehicles (EVs). Until the 16th, the company was developing a tie for EVs without deciding on a brand.
We have been supplying ya. The replacement period for tires for new EV cars, whose production volume has increased significantly from 2021 to 2022, is approaching, and the company plans to launch its own brand and actively explore the global market.
It's a painting. Starting with the all-season tire "INNO V Premium," three products will be sold from July onwards: "INNO V Super Mile" for long mileage use, and "INNO V Winter" for winter use.
do. Among these, the Inno V Premium uses HLC (High Load Capacity) technology, which increases the load capacity by 10 to 23% compared to regular tires.
Prior to this, in May 2022, the company launched iON, a line exclusively for EV tires, in Europe. In September and December of the same year, respectively,
"iON" was sold in the United States. In addition to selling the InnoV, the company plans to strengthen its position in the EV market and increase its share in the automobile industry. Lim Seung-bin, vice president of the company, said, ``EV
The proportion of OE tires (tires developed jointly by tire manufacturers and vehicle manufacturers for specific vehicle models) will increase from 7% last year to 12-13% this year, and to 30-35% by 2027.
It is expected that