Jeju Air fully expands “Hello Kitty” character marketing = South Korea

On the 1st, Korean low-cost carrier Jeju Air announced that it has collaborated with global character company Sanrio to create Hello Kitty, Kuromi, Cinnamoroll, and other characters.
With 'Sanrio Characters', we will fully expand our character marketing."
Jeju Air has been selling its Jeju Air products not only in Korea but also throughout Asia, including Japan and Southeast Asia.
In order to increase awareness and strengthen the company brand, the airline has been conducting marketing activities using Korean models and characters. Jeju Air has recently adopted Sanrio characters, which are popular both in Korea and overseas.
Through the collaboration with Lacters, Jeju Air plans to further expand its character marketing. Starting in May of this year, Jeju Air will be promoting Hello Kitty, My Melody, Kuromi, Cinnamoroll, and other characters.
Using the Le Pom Pom Purin characters, a variety of collaborative products will be sold, including character model airplanes, travel bags, stuffed toys, and stationery.