Google begins to take action against fraudulent ads featuring celebrities, which are spreading in South Korea

As malicious fraudulent advertisements about celebrities spread on social media in South Korea, Google permanently suspended the accounts of advertisers who posted such fraudulent advertisements on its own portal and YouTube on the 28th of last month.
announced that it would be discontinued. Celebrities whose names and facial photos were used without permission in fraudulent advertisements have also spoken out, and on the 22nd of last month, about 130 celebrities, including entertainer Yoo Jae-seok, were named ``famous.''
"Gathering to Solve Online Phishing Crimes by Impersonation" was held. He called on the government to take measures. In January of this year, it was discovered that Mr. Yoo's management office had impersonated Mr. Yoo and solicited financial transactions.
He called for caution. The agency said, ``Currently, Yoo Jae Suk is not operating a personal SNS channel.In addition, under no circumstances will he be able to use the agency's or artist's personal accounts.''
"We do not use personal information to solicit financial transactions or propose transactions to specific individuals." In February of this year, South Korean television station JTBC aired the news program “Newsroom”.
The station warned that it had found advertisements using photos of host Naeun-sama and other performers, as well as screenshots of the broadcast screen, without permission, to induce investment.
"These are advertisements that seek to lure many consumers into risky investments, and require special caution," he said. "We will take firm legal action against fraudulent advertisements that cause great damage to the Newsroom.
"We will take action," he warned. Not only celebrities and celebrities, but also politicians have had their names and photos stolen for fraudulent advertisements. Around October last year, Facebook posted a picture of Kim Jong Un of the ruling People Power Party.
An advertisement was published that used a photo of former Emergency Response Chairman Kim Jong-in and President Yoon Seok-yeol without permission. The advertisement read, "Hello, my name is Kim Jong-in.
"I will sincerely share my methods and help you make money with stocks," he wrote. "If you follow my guidance, you will be able to make money.
We have never had a loss of more than 50% and we guarantee an 80% success rate,'' he said, inviting investors to invest. At the time, the Korean newspaper Chosun Ilbo, which published an article about this, said, ``We used an automatic translator.
There are many false phrases, and it has been pointed out that the scam may be a fraudulent organization based overseas." In Japan, advertisements for investment scams impersonating celebrities are flooding social media. According to the National Police Agency,
Last year alone, 2,271 cases of SNS-type investment fraud were confirmed, resulting in approximately 27.8 billion yen in damages. The most common victims are men in their 50s and 60s and women in their 40s and 50s. Clothing mail order major ZO
ZO founder and businessman Yusaku Maezawa also had his name and photo used in fraudulent advertisements, and last month he announced his intention to protest against the fraudulent advertisements. Despite the fact that fake advertisements continue to be posted on SNS, Maezawa said,
The issue is that platforms such as Facebook and Instagram are not taking sufficient measures. On X (formerly Twitter), ``On Facebook and Instagram,
If you have been deceived by a fraudulent advertisement using a celebrity and have suffered any damage, please remain anonymous and could you please tell us the details of the situation. I will collect everyone's portion and transfer it to Meta company.
We are protesting. Let's all raise our voices!" As mentioned above, about 130 celebrities and other people in South Korea have also formed a group called "Gathering to Solve Celebrity Impersonation Online Phishing Crimes."
In response to these developments, Google began banning ads that had been placed on YouTube and other platforms from the 28th of last month.
The account of the person in question was permanently suspended. The Asia Daily, which reported this, said, "The previous policy was to prevent advertisers from deceiving users by concealing information about their business, products, or services, or by providing false information.
"The original content was that 'advertising is not permitted,'" he said, pointing out that the latest measures "added a very strong measure, a 'permanent suspension.'" Herald Business also said,
"(Google) has taken the strongest possible measures at this time to eradicate fraudulent advertising," the company said. The South Korean government has also taken action, launching a specialized team to investigate the situation on the 27th of last month.