TEMU, Korean users increase by more than 40% in March

The number of Korean users of Chinese shopping platform TEMU has increased by more than 40% last month.
On the 3rd, Wise App Retail Analytics Service
According to Goods, TEMU's number of Korean users increased by 2.49 million (42.8%) from 5.806 million in February to 8.296 million in March.
During the same period, the number of AliExpress users increased by 680,000 (8.4%), from 8.183 million to 8.871 million.
It is believed that TEMU has recently been aggressively marketing its products to attract Korean users. In particular, it is trying to catch up with AliExpress, which had previously held the market share.
Meanwhile, AliExpress entered the Korean market in 2018, while Tem only made its debut in July of last year.