”LE SSERAFIM” selected as US NBA ambassador... Following in BTS's SUGA's footsteps, ”To bring NBA and K-POP fans together”

The group "LE SSERAFIM" has become an ambassador for the NBA.
On the 6th, the National Basketball Association (NBA) announced that "LE SSERAFIM" will be included in the "Friends of the NBA" (Friends of the NBA).
The NBA specifically stated, "Following BTS's SUGA, who was selected as an NBA ambassador in April last year, LE
NBA and 'SSERAFIM' are going to work together. The K-POP artists who have official collaborations with NBA are SUGA and 'LE
"Friends of the NBA" is a new and creative way for the NBA to interact with fans in Asia-Pacific.
The program will collaborate with celebrities and influencers in the Pacific region. "LE SSERAFIM" will include participation in NBA games and events, exclusive content posted on social media, and more.
The group will carry out various activities, including collaborations and participating in league PR. Members will share their experiences as NBA fans on social media, and FEARNOT (the fan club name) will
We will encourage everyone to become NBA fans. "LE SSERAFIM" said, "We are honored to be able to work with the NBA.
Last year, I had a great time watching an NBA game in person in Los Angeles.
"I look forward to having more experiences with NBA fans around the world in the future," said NBA Chief Marketing Officer Tammy
Henault said, "LE is a popular K-pop group made up of young, dynamic members who are NBA fans.
"I am very happy to be able to cooperate with SSERAFIM," he said, "This will be an opportunity for Korea,
We hope that NBA and K-POP fans from Asia and around the world can come together and celebrate the fusion of music, culture and sports, expanding the horizons of the NBA.
"I will," he said.