Korea Advertisers Association announces firm measures against media's unfair advertising demands

The Korea Advertisers Association announced on the 8th that it would take strict measures against some media outlets that use articles as an excuse to force unfair advertising on companies.
Based on the results of a questionnaire survey of over 500 companies, the association has identified the most problematic
The government has decided to announce the media that have the most conspicuous behavior as the "worst media." In order to ensure the fairness of the investigation, the investigation will be outsourced to external parties (academic societies and research companies).
The government plans to establish a "Worst Media Investigation Advisory Committee" made up of external experts from the legal profession and industry to audit the investigation process.
Various follow-up measures will also be implemented based on the survey results.
The group will make public the names of media companies that impose advertising on users, and will share the results of its investigation with portals and related organizations in an effort to force media companies to withdraw from the market.
The government plans to recommend that the results of the survey be reflected in advertising standards through reductions or halts in advertising.
The association points out that there has been an increase in cases of magazines publishing negative articles that contradict the views of the media and using them as an excuse to force advertising and sponsorship.
There are many types of articles that are used to force advertising, such as "re-posting," "articles that re-edit negative content from the past," "unrelated photos and names of CEOs," and "distorted reporting of corporate management data."
It is said that the situation is changing.