The service will be offered by expanding the customization zone "Seoul Lab" at the Adidas Myeongdong store in Seoul.
The initiative also targets sales areas such as the Gangnam store and the Hongik University store, and "Seoul Labs" will be opened in these stores.
"Made for You" tailors Adidas products to customers' tastes and needs, from sizes to patches and digital printing.
You can create your own style with various elements. In addition to strengthening customization services for Gen Z, who are familiar with content creation and decoration,
This is expected to provide foreigners with a special experience in Seoul. The company plans to continue strengthening its customization services, and is looking to promote decoration training centered on Generation Z.
"Customization allows foreign customers to add a unique Korean color to products, which makes it a great way to celebrate their visit to Korea," said an Adidas Korea official.
"It will give the event a deeper meaning. We also hope that it will be an opportunity to spread Korean style to the world through foreign customers."
2024/04/10 09:43 KST
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