Kim Soo Hyun takes the top spot in actor brand reputation rankings... Cha EUN WOO (ASTRO) takes second place

The "Queen of Tears" is no exception. Actor Kim Soo Hyun ranked first in the TV Series actor brand reputation. On the 10th, the Korea Corporate Reputation Research Institute announced the TV Series actor brand reputation for April 2024 big day.
The results of the data analysis showed that 1st place was Kim Soo Hyun, 2nd place was Cha EUN WOO, and 3rd place was Moon Sang Min. The survey was conducted on the TV series that were broadcast from the 10th of last month to this day.
The brand reputation algorithm was developed by measuring the brand big data of 41,037,372 items of 50 actors in terms of consumer brand participation, media, communication, and community.
This is an index based on the rhythm of the brand data. Compared to March's TV Series actor big data of 58,213,192, this is a decrease of 29.51%.
TV Series actor brand reputation analysis is based on participation index, media index, communication index,
The brand reputation index is a brand big data analysis that extracts brand big data, analyzes consumer behavior with a reputation analysis algorithm, and calculates participation value, communication value, and
The index is divided into three categories: advertising value, media value, community value, and social value. Brand reputation big data analysis is based on positive evaluations of brands, media sources, and interest levels.
, consumer interest and traffic, community reach around an issue, and response and popularity of content can be measured.
Kim Soo Hyun, who ranked first in the TV Series actor brand reputation,
The brand reputation index was 4.67, with a brand index of 1,004,501, a media index of 1,339,250, a communication index of 1,166,829, and a community index of 1,163,200.
The analysis was conducted by Goo Chang-hwan, director of the Korea Corporate Reputation Research Institute, who said, "As a result of the analysis of TV series actor brand reputation in April 2024, Kim, who has attracted the attention of consumers in the TV series 'Queen of Tears',
The Kim Soo Hyun brand was ranked first. In the big data link analysis, the Kim Soo Hyun brand was ranked high for 'exciting, warm, deep', and in the keyword analysis, 'Queen of Tears, Kim
"The TV series actor brand category's brand vision for April 2024 was 89.55% positive," he said.
When analyzing the brand data, it was 29.51% lower than the TV Series brand big data of 58,213,192 in March. A detailed analysis showed that brand consumption fell by 22.05%, and brand
The Korea Corporate Reputation Research Institute analyzed brand big data to grasp the change in brand reputation and
This TV Series actor brand reputation survey was analyzed using brand big data from March 10, 2024 to April 10, 2024.