Singer IU changes her look completely... Selected as the new ambassador for global beauty

IU, a singer and actress, has been selected as the new global brand ambassador for global beauty brand Estee Lauder.
According to Estee Lauder on the 12th (today), IU is the first Korean to act as a global brand ambassador for the brand, and will be appearing in the brand's representative beauty serum, "Adva
She will appear in the campaigns for the foundation "Double Wear" and the "Nance Night Repair" foundation. Her first campaign will be unveiled this month.
Su, Amanda Gorman, Bianca Brandolini D'Ada, Carolyn Murphy, Grace Elizabeth, Iman Hamann, Karlie Kloss, Manushi Chhillar, Yang Mi
Justin Boxford, Global Brand President of the brand, said, "IU is a star of our time.
She is one of the most influential Korean artists, regardless of gender. She has reached out to fans all over the world in a very deep and meaningful way through her music and her prominent social media presence.
We have been communicating with talented and inspiring artists who can communicate with a new generation of consumers in Asia and around the world.
Regarding the reason for her selection, Estee Lauder said, "For the past 16 years, IU has played a pioneering role in all aspects of her career and has been a talented actress.
Her passion and dedication inspires fans all over the world, and her sense of purpose and dedication to give back to society are deeply connected to the core values of our brand.
Meanwhile, IU said, "I am really happy to be joining Estée Lauder. It is an iconic brand founded by a female leader and loved by many women around the world.
I am truly honored to be a part of it."