”NOICE”, featuring Park Seo Jun as a model, opens pop-up store at Shibuya PARCO

NOICE will embark on its expansion into the Japanese market by holding a pop-up event at Shibuya PARCO in Tokyo.
The pop-up will take place at Shibuya PARCO from May 11th to 16th and will only be sold in Japan.
The brand will be showcasing a wide variety of exclusive items and 24 spring/summer collections. This year, Neuss has undergone a major renewal, and is aiming to become a new Neusman brand that will adapt to the changing times.
The collection will feature classic tailoring, leather and denim as signature items, with the season concept of "NEW NORMAL" for 2024SS.
The Shibuya PARCO pop-up is a project in which Hyundai Department Store has teamed up with a Japanese distributor to promote Korean brands.
NOICE was the first brand to be selected as a representative of Korea and will be hosting the event. Through this pop-up, NOICE will be showcasing its unique genderless sensibility in Japan.
The store plans to provide a fresh and special experience rather than a simple shopping space, and will also host a brand autographing session with actor Park Seo Jun.