South Korean ”Mom's Touch” opens its first overseas store in Shibuya

On the 16th, the Korean hamburger and chicken brand "Mom's Touch" opened its overseas directly managed store "Shibuya Mom's Touch" in Shibuya, Tokyo.
The first directly managed store in Japan, "Shibuya Mom's Touch," is located in the area where McDonald's had been operating for 39 years, and has a sales floor of about 418 square meters.
It has 220 seats and is located near Shibuya Scramble Crossing and Shibuya Station. The menu is centered around the famous "Sai Burger" and "Korean Yangnyeom Chicken".
The Shibuya store is the first time that Mom's Touch has operated a directly managed store overseas. Currently, Mom's Touch operates franchise stores in Thailand (6 stores) and Mongolia (4 stores).
The Shibuya store is operated by Mom's Touch Partners, which is a contracted store. Kim Dong-jeong, CEO of Mom's Touch, said, "We want to provide the best value and experience at our Shibuya store.
"We will convey the brand value of 'providing food at reasonable prices' to local consumers," he said. "We will develop it into a landmark representing 'K-Burger' and a base for entering the global market."
He said.