MYSELF" campaign will support UNICEF's #OnMyMind initiative for the mental health of children and adolescents around the world, the company announced on the 22nd.
BTS and BIGHIT have been supporting UNICEF's #ENDviolence campaign since 2017 through "LOVE MYSELF".
MUSIC will celebrate its global partnership with UNICEF in 2024 with the second part of the "LOVE MYSELF" campaign, focusing on the mental health of children and adolescents.
We decided to support UNICEF's #OnMyMind initiative. BT Music, which has given hope and courage to the whole world with its heartfelt message of self-love and the eradication of violence,
S's "LOVE MYSELF" plans to convey a wider range of emotions and inspiration through warm interest and solidarity in mental health.
Cho Mi-jin, Secretary General of the Korean Committee for UNICEF, said, "BTS' message of 'love yourself' is
This has been a great source of comfort and courage to children and young people around the world. Not only the fund, but also the influence of BTS and BIGHIT, who give great strength to the world,
I am deeply grateful to MUSIC and will take it a step further with "LOVE MYSELF" to promote the mental health of children and adolescents around the world #OnMyMusic
We ask for your warm interest and participation in the ind.
MUSIC will release merchandise and album proceeds for "LOVE
Through the "MYSELF" campaign, fans raised 8.9 billion won to #ENDviolence.
The total sales will reach approximately 980 million yen.
2024/04/22 11:28 KST
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