”Deception” vs ”It was admirable”... Will the K-POP live affair, which was a wrap-up party by ”LE SSERAFIM”, have an impact on the future of the K-POP world?

LE SSERAFIM has been the talk of the town after the singers' live performance at "Coachella" ended with a bang during the singing sensation.

　LE SSERAFIM performed twice on the 13th and 20th of this month (local time) at the Coachella Valley Music and Arts Festival, the largest music festival in the United States (The first was in 2022, when they took the stage at the Coachella Valley Music and Arts Festival.)

　The girls debuted in 2022, and their participation in Coachella was the shortest performance by any K-pop artist since their debut. However, after their performance, the girls were criticized for not being able to prove that they were the best, and that even the meaning of their performance had faded away. In their first performance at "Coachella," which was broadcast live on YouTube on the 13th, the girls showed their unsteady singing ability and voice fluttering, and became a carp on the chopping block.

　This led to criticism that they were in such a hurry because many K-pop idols, such as "LE SSERAFIM," were setting records with their flashy appearance that they neglected their true nature as singers. Some have bitterly argued that the majority of Korean stages that have undergone correction and AR must be deceptive, and that the method of making up a minimum number of live performances to be perfectly digestible must be refrained from.

　On the other hand, some praised the visuals, energy, and perfection of K-pop performances. The reaction to LE SSERAFIM's "Coachella" stage was also mixed, with numerous foreign media praising the performance, and there existed the opinion that focusing solely on singing ability was an old-fashioned way of looking at things, and that the girls had created a respectable enough stage through selection and focus.

　The current turmoil has brought to light the fact that the K-pop genre, which has been expanding mainly through fandom, is now in greater demand for ability than ever before. The demand for diversity has led to the growth of the current K-pop stage, which is a combination of visuals and dance, but from now on, singing ability will once again be required. Netizens are still in a state of confusion not only about "LE SSERAFIM" but also about the Korean music industry in general, so it remains to be seen if this will change the landscape of K-pop once again.

　Meanwhile, even after "LE SSERAFIM's" second stage, there is still a discrepancy between the reputation that the AR sound was too loud and the positive feedback that it has been much improved. The members said, "We learned a lot from our first 'Coachella' and are thrilled with the fact that we were able to create this stage with you. We will never forget this memory.