Pulmuone's school lunch business grows rapidly thanks to streamlining and app development (Korea)

Pulmuone Food & Culture, a subsidiary of food giant Pulmuone, is doing well, with its outsourced school lunch sales growing by an average of 26.8% annually from 2021 to 2023.
The outsourced catering business accounts for about 50% of the company's sales. Currently, there are a total of 414 establishments that operate outsourced catering businesses or cafeterias that provide outsourced catering.
In the military food service sector, the company received new orders worth more than 32 billion won (approximately 3.67 billion yen) in the first quarter of this year. The company has expanded its business to include offices, public institutions, the military, hospitals, as well as elderly care and childcare facilities.
The growth of the outsourced catering business is due to the company's proactive development of the market through menu development tailored to the characteristics of its customers and sophisticated space planning.
By developing ingredients that are unique to each customer and standardizing cooking spaces, the company is able to guarantee taste and quality while also improving operational efficiency. In addition, the mobile service "Wonderful" allows customers to create menus tailored to their personal tastes.
In addition to developing the system, the company also enables online ordering and payment. In addition to building a data-based meal count management system, the company is also developing an employee-only app called "
The system is managed in one form with "Haru." This makes it easy to handle tasks such as ordering ingredients, checking the site, and providing feedback to customers.