On April 29th, the group "IVE" released their second EP album "IVE SWITCH". One of the double title songs, "HEYA",
The group has been praised for expressing the distinctive Korean color in everything from fashion to music videos. The music video for "HEYA" features landscape paintings, norigae (traditional Korean accessories), tigers, and other elements.
Regarding the music video, which emphasizes traditional Korean elements, An Yu Jin also commented, "It was meaningful and fun to be able to shoot with a Korean concept.
I hope that fans will also take an interest in it." However, after the music video for "HEYA" was released, Chinese netizens posted on IVE's official SNS account
The comments continued to be trolled. "Was it influenced by Chinese culture?" "I didn't know that a music video would be so full of Chinese culture." "I'm really happy that there are so many people who like Chinese culture."
"The concept of the music video is a copy of Chinese culture," he said, claiming that the video is a copy of Chinese culture.
In the past, Jang Won Young was accused of wearing a hairpin, claiming that it was from China. In addition, the Korean-style hairpin in the "HEYA" music video was
In this context, the illustrator of the music video for "IVE" was asked by the company to
The concept draft was released. The ideas were "traditional Korean style," "I-Ve style while still taking advantage of the four heavenly kings of girls style," and "dignified yet cute."
The music video, which was created by the illustrator, clearly shows the elegant Korean culture, which is different from Chinese culture.
They even tracked down the artist's social media accounts and left malicious comments. "IVE" is a message to Chinese netizens who continue to show excessive interest in K-POP idols and claim that they are "Chinese culture."
The producers are suffering "unnecessary damage."
2024/05/01 10:16 KST
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