Korean professor calls IVE's MVaffair a ”distorted Chinese ideology”

Chinese netizens who watched the music video for "HEYA" by Korean girl group "IVE" are accusing the group of stealing Chinese culture.
Professor Seo Kyung-duk of Sungshin Women's University expressed his opinion. On the 1st, Professor Seo posted a screenshot of the music video for "HEYA," the title track of IVE's second album, on his personal SNS.
Along with this, she added, "In this video, the costumes using Jeogori, traditional fans, norigae (accessories), landscape paintings, and the Korean tiger are beautifully featured."
Professor Seo quoted IVE member Yujin, saying, "I thought it was fun to prepare a Korean-style music video and costumes for HEYA because it was meaningful and well-prepared.
However, Chinese netizens have made some harsh claims that the Korean elements in the "IVE" music video are plagiarism of Chinese culture.
In response, Professor Seo said, "Some Chinese internet users have posted malicious comments, making absurd claims such as 'stealing Chinese culture,' which has sparked controversy."
Chinese social media has been flooded with harsh criticism of the music video, with people saying things like, 'It misuses traditional Chinese elements' and 'It's good at stealing.'"
Professor Seo said, "The Chinese used to insist that Korean culture, including kimchi, hanbok, samgyetang, and fan dancing, was 'Chinese', but now
- They are stubborn and insist that even scenes in the videos of pop stars are Chinese culture," he said, pointing out the Chinese attitude. "As Korean cultural content is attracting attention from people around the world, Chinese netizens are
It's just unfortunate that their inferiority complex has become so severe that they are unable to escape from their 'distorted Sinocentric ideology.'"
Earlier, member Jang Won Young was wearing a hairpin.
The fact that the photos were taken sparked controversy as Chinese internet users spread the argument that the photos are “specific to China.” Professor Seo said, “We always try to correct any erroneous claims made by China.”
Korean internet users are also expressing their anger at China's stubbornness. In the current climate where K-POP culture is being criticized, Chinese internet users are claiming that Korean traditions are theirs.
Their attitude continues to be the subject of debate.