SM Entertainment (hereinafter referred to as SM Entertainment) has launched a new contemporary R&B label called "KRUCIALIZE."
"KRUCIALIZE" is a compound word that combines the word "crucial" with the suffix "ize" to mean "to make decisively."
It is a contemporary R&B label under SM Entertainment that is expanding its musical spectrum and pursuing differentiated, original content.
The slogan released with this new label is "Join the
The title of the album is "KREW". It is eye-catching as it expresses the ambition to lead diverse creative experiences and cultures together with the crew who have come together through the music of "KRUCIALIZE".
SM Entertainment has a classical music label called "SM Classics" and a dance music label called "ScreaM
Through "Single Records," SM Entertainment artists' songs are reborn in various genres.
The group is expanding its musical horizons and receiving positive responses. Global fans are showing explosive interest in the SM Entertainment-style contemporary R&B music that they will be presenting under their new label, KRUCIALIZE.
In addition, KRUCIALIZE has launched an official website and SNS accounts, and is currently promoting the group through SMTOWN's YouTube channel.
The label has released an 11-minute long label film titled "Journey," signaling its full-scale start with unique content and raising curiosity about the label.
In addition, the UNDER STAND in Seongsu-dong, Seongdong-gu, Seoul will be on sale until the 19th of this month.
A visual pop-up event for "KRUCIALIZE" will be held at AVENUE.
Meanwhile, KRUCIALIZE plans to unveil new artists this year.
