In order to export the postpartum cooking center we conducted overseas, we proposed that we should register "Postpartum Cooking Center" as the official product name with the World Intellectual Property Organization.
According to the Policy Research Information System (PRISM) on the 6th, the Ministry of Planning and Finance commissioned the publication of "Postpartum Cooking" by the Childcare Policy Research Institute.
This was included in the research report on the "Market research and support plan study for stimulating overseas expansion of postpartum care centers." According to the report, in 1996, the number of nuclear families in Korea increased, and the number of postpartum care centers increased.
China and Taiwan also have postpartum care centers, but Korea is a "former" postpartum care center country, with postpartum care centers established at least three years earlier. China took advantage of Korea's postpartum care centers in 1999.
It all started when a Chinese mother who had experience using the service opened the "New Mother's Postpartum Cooking Center" in Beijing. The market for postpartum cooking centers is growing rapidly in Asian countries. In Korea, 80% of postpartum mothers use the service.
The above number of mothers have used postpartum cooking centers, and the culture of postpartum cooking centers has become established. The next most popular country is Taiwan, where about half of mothers who have given birth use them. In China, the number of mothers who use postpartum cooking centers is about 100%.
The popularity of postpartum care centers is spreading, and there are many postpartum care centers that are more expensive than those in Korea, so the market is gradually expanding. Last year, the number of postpartum care centers in China was 5,454, exceeding the number in Korea (469).
The market size of postpartum care centers in China is estimated at 1.8 trillion won (approximately 204.7 billion yen) in 2021. However, the report states that the name of postpartum care centers in China has recently been changed to "Yue's Centers."
The name "Yue's Center" is derived from the Chinese tradition of resting at home for a month after giving birth. The report states, "Many of China's postpartum care centers are run by Chinese companies.
"The company is stealing South Korea's management know-how and emphasizing that it is its own cultural facility," he said, adding, "This is likely to lead to a dispute with China over aid in the future."
The report said, "If China takes the lead, it is likely to undermine the competitiveness of postnatal care centers, which are promoting overseas expansion in the future."
He added, "We need to preemptively register 'postnatal kitchens' with the World Intellectual Property Organization."
2024/05/07 21:33 KST
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