”I Live Alone” wins grand prize in observational variety show category at 2024 Brand Customer Loyalty Awards for the third consecutive year

MBC variety show "I Live Alone (The Happy Life of a Single Man)" won the grand prize in the observational variety show category at the 2024 Brand Customer Loyalty Awards for the third consecutive year.
The Brand Customer Loyalty Awards are a consumer survey evaluation that selects and awards outstanding brands in each category every year. The awards are given to the top brands in each category that have the most influence on society and pop culture through a nationwide consumer survey.
"I Live Alone," which celebrated its 10th anniversary in 2023 and kicked off its "Nth heyday," is expected to continue to be a hot topic among viewers in 2024.
At the '1st Palm Oil Body Presentation', palm oil's Jeong Hyun-moo, Park Na-rae, Lee Jang-woo, and others showed their infinite possibilities and authenticity.
Kian84, who never settles down and always tries new things, and SHINee's Key, who finds happiness in everyday life filled with tastes, and CODE
KUNST, Lee Joo-seung, Kim Joon-soo, who always showed a confident and honest side whether alone or with others.
The appearance of a diverse group of stars, including Daeho, who enjoy life with their own philosophies and know-how, is at the center of Hot Topic every time.