Cha EUN WOO ”Facial genius” Cha EUN WOO (ASTRO) is also in high demand for advertisements

South Korea's food and beverage industry is looking to break out of the recent slump in domestic demand caused by high prices by using globally popular K-pop idols as their faces.
Recently, as the 1030 generation (teens to 30s) has suddenly emerged as the center of distribution in Korea, they are trying to increase brand awareness by using idols as models.
This is a strategy that is being pursued, but the so-called “acting idols” who also pursue acting are attracting particular attention as they add to the trust of middle-aged consumers.
On the 10th, according to the industry, the hottest model in the Korean food and beverage industry recently is a member of the K-pop boy group "ASTRO".
Cha EUN WOO, also known as the "face genius" who is also active as an actor, is mentioned. Cha EUN WOO was the face of Daesan Jung Jong Won's instant food brand "HOME:ings" in August last year.
After being selected as a brand model, she showed an astonishing influence in the industry. In fact, at an offline event held at Times Square in Yeongdeungpo, Seoul in October of the same year,
Cha EUN WOO personally visited the venue and excited the 2,000 fans in attendance. As a result, the brand recognition of "HOME:ings" has increased significantly, especially among young consumers.
The sandwich franchise "SUBWAY", which selected Cha EUN WOO as the face of its brand since June last year, released a new TV commercial featuring Cha EUN WOO last month and has been very successful.
In particular, Coca-Cola Korea recently appointed Cha Eun Woo as the model for Sprite, one of the leading carbonated beverage brands, to promote pairing with spicy food.
The "Sprite & Meal" campaign was launched. In the commercial video, which was released on TV and YouTube, Cha EUN WOO eats spicy meat being grilled on a hot iron plate, and then eats the spicy meat with just one glass of Sprite.
A representative from Coca-Cola Korea said, "Cha EUN WOO is a representative popular acting idol who is active both as an idol and as an actor.
"Not only has it captured the attention of younger generations, but it has also secured recognition across a wide range of generations through TV series and movies with a wide audience," he said, expressing great expectations for the Cha EUN WOO effect.