This fashion worn by BLACKPINK's JENNIE and NewJeans is so popular that it's ”sold out and can't be sold”

The so-called "brokecore" fashion, which involves wearing sports uniforms as everyday clothing, is gaining popularity. Brokecore is a British English slang term for an ordinary man.
The word is a combination of the word "Bloke" and the word "Normcore," which means ordinary.
It is a fashion style in which you wear formal attire as everyday wear. According to Korean online fashion commerce company MUSINSA on the 15th (today), the number of women wearing formal attire increased from the 12th of last month to this month.
In the 30 days up to the 12th, MUSINSA's trading volume in the uniform category increased 5.4 times compared to the same period last year.
A MUSINSA official said, "A number of major sporting events were held in the first half of the year, and
"There has been an increase in the demand for purchasing uniforms in order to watch the performances in person," he said. "It has become natural for people to wear the uniforms of the teams they support and create a 'bro-core style.'
"There is also an impact," he explained. In addition, South Korean apparel company E-Land World's SPAO said that sales of bro-core products for this spring and summer season were up 1.2% from last year's fall and winter season.
This is an 87% increase from the previous year. SPAO has unveiled its bro-core collections, "Atlanta" and "Athletic," aimed at the spring and summer season of this year. The collection is available in 7 unisex styles.
The collection consisted of 12 styles in total, including 5 for men and 5 for women. The women's styles from SPAO were not included in last season, but were added this season.
The company said that this reflects a trend of female consumers becoming more interested in soccer, including futsal, amid the popularity of bro-core.
A SPAO representative said, "Women's 'Brockcore' products are so popular that they account for 40% of sales. The women's 'Atlanta Crop Long Sleeve T-shirt' and 'Atlanta
The first shipment of the "Cattan Nylon String Sweatshirt" sold out and was restocked three times.
According to LF, Reebok's "Vector Sports Jersey Short Sleeve T-Shirt" is 3 times cheaper than other companies' T-shirts.
100% higher sales rate. Riding on the trend of wearing sports uniforms as everyday wear, various collaboration products between fashion brands and sports teams such as baseball and e-sports are being produced.
On the 2nd of this month, the street brand "yeseyesee" and the Hanwha Eagles launched a seven-item collaboration using the Hanwha Eagles' orange color and spherical emblem.
The products are now on sale on the yeseyesee official website and MUSINSA. Some of the products, such as baseball caps, stadium jackets, short-sleeved T-shirts, and gloves, are
Within two weeks of its release, all items were sold out at MUSINSA. A fashion industry source said, "NewJeans and K-POP stars such as JENNIE are
The 'brokecore' trend, which first gained popularity among footballers, has now become a mainstream trend," he said. "Football fashion with its diverse fits and designs is
"We are seeing an increase in younger customers who consume alcohol on a daily basis."