Online video service TVING reclaims No. 1 spot in Korea's OTT rankings with professional baseball and tvN hit TV series

TVING has regained the top spot in online video services (OTT) in Korea, a position it had previously lost to Coupang Play. It will broadcast the Korea Baseball Organization (KBO) games and also provide original content.
According to the broadcasting content industry, TVING recorded 7.06 million monthly active users (MAU) in April.
The number of monthly active users (MAU) for Netflix was 11.29 million, while Coupang was 10.36 million.
TVING is a global OTT service that provides streaming services to its users.
It took second place behind Flix. Among domestic OTTs, it overtook Coupang Play and regained the top spot for the first time in eight months. TVING was the only one to see an increase in users compared to the previous month.
While TVING saw an increase of 150,000 users compared to the previous month, Coupang Play saw a decrease of 770,000. [TVING Limited: The Power of Original IP]
In the first quarter, TVING released original intellectual property (IP) series such as TV series "I'm Going to Die Soon" and "Pyramid Game".
TVING also announced the new season of the drama "Crime Scene Returns" for the first time in seven years, leading to a binge-watching frenzy.
"Love Change 3" proved its hot topicality and influence by becoming the number one contributor to TVING paid subscriptions in its first week of release.
TVING's first original franchise IP, "High School Girls' Mystery Team," is also popular. "High School Girls' Mystery Team 3" has won the highest number of weekly paid subscribers in the variety category.
The cumulative viewing time in the first three weeks of the show's release was more than double that of Season 2. The cumulative number of views of related clips has also exceeded 10 million, continuing the momentum.
[Thanks to tvN...Synergy of Hot Topic Productions] TVING has been promoting tvN's Hot Topic productions such as the TV series "Marry My Husband," "Queen of Tears," and "Run with Sungjae on Your Back."
"Marry My Husband" was the No. 1 series and variety show on tvNTV since TVING was launched, contributing more paid subscribers than any other show.
Through "Marry My Husband," TVING saw a 50% increase in new paid subscribers in the first quarter compared to the previous quarter.
According to Nielsen Korea, a ratings research agency, "Queen of Tears" had an average household rating of 24.9% nationwide and a peak of 27.3%.
It is a mega-hit series that has set a new record and won the highest viewership rating of any tvNTV series of all time. "Queen of Tears" has also been viewed by 2 billion minutes (33.7 million hours) on TVING, combining all episodes of VOD and real-time channels.
In particular, on April 28th, when the final episode was released, TVING's DAU reached 2.25 million, a new record.
The TV series "Run with Sungjae on Your Back" is creating a syndrome-level popularity among the 2030 generation. The number of paid subscribers increased by 956% in the month after its release compared to the week after its release.
It also ranked first in the number of net viewers (UV) for the combined broadcast VOD and real-time channels in the first week of May on TVING, and also ranked first in the combined broadcast VOD and real-time channel viewing time in the first month after its release.
The number of hours watched is approaching 700 million (11.6 million) hours. [May, when the advertising fee system and free live broadcasting ended] TVING's growth is due to its original content and the success of tvNTV Series.
Experts say this is due to the "watch effect." In addition, by securing live broadcasting rights and VOD streaming rights for Korean professional baseball games, the company has succeeded in diversifying its audience, even including sports fans.
The prevailing view in the industry is that TVING will maintain its No. 1 position among domestic OTTs for the time being. TVING, which was the first domestic OTT to introduce an advertising fee system (AVOD), has been attracting new subscribers and
This is because it has achieved meaningful results in terms of advertising revenue. In particular, TVING has produced many TV dramas, including "I Dream of Cinderella", a spin-off of the TV series "Secret Forest", "Good and Bad Dong-jae", and "
They are also planning to release original content such as "Queen Woo." In addition, they plan to create synergy by broadcasting live professional baseball games through the fall and strengthening related content.