TV series ”My Altai” has led to a surge in hotel reservations in Altai, Xinjiang Uyghur Autonomous Region - Chinese media

The popularity of the TV series "To the Wonder" in China has sparked interest in tourism in the Altai region and the entire Xinjiang Uyghur Autonomous Region.
The Altai region experienced its first "tourism boom" over this year's Labor Day holiday, with an increase in inquiries and reservations for local accommodation. According to data from the Altai region authorities,
The number of tourists visiting the area increased by 45% year-on-year to 106,900 people. Tourism revenue also increased by 43.19% year-on-year to 86,161,400 formers (approximately 1.86 billion yen).
According to online travel booking platform Fliggy, the number of searches for "Altai Region Tourism" on the site has increased 1.2% since the airing of "My Altai"
The number of people traveling to the area has increased five-fold, while the number of airline bookings to the area has increased by more than 50 percent. Rental car bookings have also nearly doubled.
The number of reservations for accommodations is also increasing rapidly.
According to the website, the number of reservations for private lodging facilities in the Altai region has been on the rise since the Labor Day holiday and remains at a high level.
In addition, due to the popularity of the TV series, it has spread not only to the Altai region but also to the entire Xinjiang Uyghur Autonomous Region.
According to online travel platform Qunar, the number of reservations for accommodation in Ili Kazakh Autonomous Prefecture, located in the north of the region, has increased by 80% compared to the same period last year.
In addition, the number of reservations for accommodation in Urumqi and Kashgar areas also increased significantly.