”NewJeans” comeback D-1 ”syndrome” continues... ”Every song is serious”

The release of the group NewJeans' new double single "How Sweet" is just one day away. NewJeans is in no rush.
They just take things step by step at their own pace. ADOR, the management office, says, "We focus on the essence of music and put our heart and soul into each song.
"I hope you will enjoy the song and music video for 'New Jeans' as well as the various content that will be released one after another."
"How Sweet" will include the title track "How Sweet," the recorded track "Bubble Gum," and instrumental versions of each song, for a total of four songs.
"How Sweet" is a hip-hop song based on the Miami Bass, and features the cool and hip sensibility unique to NewJeans.
Meanwhile, as revealed in the released preview music video, "Bubble Gum" is packed with the refreshing charm unique to NewJeans.
The simple drum pattern is complemented by a refreshing sound, making it a light and easy track to listen to on the approaching summer days. The curiosity of global fans about the performance is as strong as the music.
Since their debut, NewJeans has broken away from the individually-created "sword dance" routine and has been showing a free-spirited and fun performance on stage.
Although there was a sense of unity overall, each member danced according to the emotions they were feeling, emanating their own unique swagger.
With this new song, they will be able to express their music even more richly through a new style of performance.
The music video, which has been praised for its sophisticated beauty and fresh direction, is also not to be missed. "New Jeans" has produced two music videos, adding to the fun of watching them.
The music video for "Bubble Gum," which was released and previewed on the 27th of last month, is already creating a storm with its lyrical visual beauty and the naturalness that is characteristic of "NewJeans."
The music video for the title song "How Sweet" will be released at 4 PM on the 24th, three hours after the release of the song (1 PM on the 24th).
The "New Jeans" syndrome, which is steadily progressing at its own pace, one step at a time, is expected to continue this year.
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