Dongguk CM establishes office in Germany, aims to expand steel exports to Europe - Korean report

Dongkuk CM, a member of the Dongkuk Steel Group that handles cold-rolled steel sheet business, held an opening ceremony for its local office, Dongkuk CM Europe, in Frankfurt, Germany.
Based on its global growth strategy "DK Color Vision 2030," the company is focusing on expanding its bases to overcome the limitations of market growth.
With the opening of the German office, the company now has six bases in five countries, adding to its existing bases in India, Mexico, Thailand and Vietnam. The company aims to have eight bases in seven countries by 2030.
Europe is an important region that accounts for 40% of the company's exports of colored steel sheets for construction. The German office is working to strengthen communication with business partners and to find new demand within Europe.
Through market research in Germany, the company confirmed that its high-end color steel sheet "Luxteel" was well received.
The company plans to export its high-end products to these countries. In addition, it plans to strengthen its technological capabilities to comply with environmental export regulations such as the European Union's Carbon Border Adjustment Mechanism (CBAM) through its German office.
The company will enhance its sales strategy and services in Europe. Lee Hyun-sik, the company's general manager of sales, said, "The opening of the German office will allow us to respond to changes in Europe, including safeguard measures (emergency import restrictions) and provide a more sophisticated service and sales strategy in Europe."
We're now able to respond quickly."