On the 11th, BELIFT LAB, the management office of "ILLIT", posted a statement on their official YouTube channel titled "BELIFT's Response to Plagiarism Claims"
Through the video comment section titled "BELIFT LAB's Position,"
LAB has not deleted the comments in the video announcing its position."
They continued, "The claim that BELIFT LAB deleted certain comments in a concentrated manner is a false statement, and we will take legal action against those who spread this information, including by collecting evidence.
We would like to inform you that preparations are underway to take measures." BELIFT LAB announced this position in the "ILLIT" and "NewJe" magazines published on the 10th.
Prior to this, ADOR CEO Min Hee-jin had contacted HYBE with BELIFT.
LAB group "ILLIT" sent a protest email stating that the concept of the brand was similar to "NewJeans", and the relationship between the two companies subsequently
The conflict flared up. After the provisional injunction was granted and ADOR CEO Min Hee-jin kept her position, she held a second press conference and expressed her intention to reconcile.
On the 10th, BELIFT LAB said, "BELIFT LAB has been working with artists who have been holding their breath under the weight of plagiarism.
We will file an additional civil lawsuit today regarding the damage suffered by LAB members and hold CEO Min Hee-jin accountable."
Along with this, BELIFT LAB released a 28-minute long video explaining the plagiarism, including interviews with the director and choreographer of "ILLIT".
The video caused a stir because it was full of suspicions that "NewJeans" may have taken inspiration from other groups, rather than the actual plagiarism issue.
LAB also attached photos of other groups such as GFRIEND and LABOUM, saying that "New Jeans" is similar in concept to other groups, but these photos are the original
The fact that it was a revised version and not the original book drew criticism, with people asking, "Are they trying to make it look similar at all costs?"
In addition, he refuted the allegations of copying choreography, citing NMIXX's "Lov" as an example.
In the case of "e Me Like This," it was pointed out that the song was released later than "Ditto" from "New Jeans," and that the timing did not match up.
As a result, the number of "dislikes" for the video has skyrocketed, and the majority of the comments are critical of the content of the video.
Suspicions were raised among internet users that BELIFT LAB was controlling the comments section of the video, and in response, BELIFT
The LAB denied this and warned that it was gathering evidence related to the malicious dissemination of false information.
As the plagiarism explanation video for "ILLIT" - "NewJeans" produced by LAB becomes more toxic, BELIFT
Attention is focused on what stance both LAB and ADOR will take in the future.
2024/06/12 06:38 KST
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