”BTS” JIN, along with discharge, ranked first in June brand reputation... ASTRO's EUN WOO in second place, BTS' JIMIN in third place

BTS' Jin attracted the attention of ARMY (official fandom name) and the general public at the same time as discharge.
Boy group individual brand reputation 2024 conducted by Korea Corporate Reputation Research Institute
According to the results of big data analysis in June, 1st place was BTS's JIN, 2nd place was ASTRO's EUN WOO, and 3rd place was BTS's JIMIN.
From May 15, 2024 to June 15, 2024, 64,291,771 pieces of brand big data of 730 individual boy group members were extracted, and the boy group
The result is an analysis of the brand reputation index based on the participation index, media index, communication index, and community index, which were created through consumer behavior analysis of the individual brands of the Group.
A more detailed analysis showed that brand consumption fell 6.20%, brand issues fell 9.95%, brand communication increased 16.37%, and brand diffusion fell 6.26%.
Boy group individual brand reputation big data analysis results for June 2024: 1st place is "BTS" JIN, 2nd place is "ASTRO" Cha EUN WOO, 3rd place is "BTS" J
JIN's brand, which recorded the highest individual brand reputation among boy groups, had a participation index of 203,157, a media index of 594,169, and a communication index of 1,071,141.
The brand reputation index was 1,650,805, the community index was 1,387,130, and the brand reputation index was 3,835,261.
,604, it is up 203.52%. Director of the Korea Corporate Reputation Research Institute, Gu Chang-hwan, said, "The June 2024 brand big data of individual brand reputation of boy groups
As a result of the analysis, BTS JIN's brand took the top spot. When analyzing the boy group individual brand category, the big data on individual brands of boy groups in May 6
This is a decrease of 1.81% compared to 5,478,517 units. A detailed analysis showed that brand consumption fell 6.20%, brand issues fell 9.95%, and brand communication fell 16.
The brand reputation analysis continued, "BTS' JIN's brand reputation, which ranked first in the June 2024 boy group individual brand reputation, increased by 37%, while brand spread decreased by 6.26%.
In the link analysis, the words "discharge, thank, celebrate" appeared highly, while in the keyword analysis, "free hugs, ARMY, Fan Meeting" appeared highly.