”Stray Kids” will dominate the music industry this summer... New album ”ATE” will be released on July 19th

‘Stray Kids’ will release ‘ATE’ on July 19th.

JYP Entertainment announced the news of Stray Kids‘ new album release by posting a “Stray Kids ”ATE’ Trailer' on their official SNS channel at 0:00 on the 19th June. According to this, they will make a comeback with their new mini-album ‘ATE’ on the 19th July at 1pm (midnight EST standard time).

The trailer released with the happy comeback news begins with ‘Stray Kids’ as the advertising models for the fortune cookie brand ‘ATE’, which brings good luck. As the screen switches from the advertisement to reality, the ‘Stray Kids’ have a conversation in a friendly atmosphere and break a fortune cookie placed in front of them out of curiosity. Confronted with the phrase ‘Your luck no longer lasts from now on’ in the cookie, they are faced with a complication of repeated happenings, such as dropping a newly bought pizza or slipping and falling on a toy block The eight members of the group are lucky. The eight members wander all over the place to get their luck back and finally find a new ‘ATE’ fortune cookie, and the ‘Stray Kids’ have another string of lucky situations. The film ends on a joyful note, showing that they are the ‘lucky heroes’ of good luck, holding the ‘ATE’ fortune cookie, which means ‘good luck’ itself.


The trailer, which stands out for its visual beauty, utilises the unique theme of fortune cookies that predict good luck and the album name ‘ATE’ to heighten the immersive experience of the advertising concept, which was developed with a great deal of wit. The humorous situation and the eight members' playful performances doubled the fun of watching the ad.
In particular, the original content ‘SKZ CODE’ uploaded to the group's official YouTube channel at 9pm on the 18th showed some footage of the trailer, arousing the curiosity of fans, and the main trailer at midnight was released to increase interest.

The album name ‘ATE’ contains the vigorous energy and strong aspirations of ‘Stray Kids’ to dominate the music market in Korea and abroad this summer. With their own music, they have achieved dramatic growth with each release, and expectations are high for what kind of fresh music and appearance they will show in this new album.

They will be performing at ‘I-Days’ in Milan, Italy, ‘BST Hyde Park (Hyde Park British Summer Time Festival)’ in London, UK and ‘Lollapalooza Chicago’ in Chicago, USA on the 12th July (all local times below) along with the announcement of their new album ‘ATE’. The group plans to further develop their worldwide activities by taking the headlining stages at three major music festivals: ‘Lollapalooza Chicago’ in Chicago, the USA, and ‘Stray Kids’ in Milan, Italy.

‘Stray Kids’ will release their new mini-album ‘ATE’ on the 19th July at 1pm. The new album will be available for pre-order on various online album sites from 1pm today (19th).