Actress Kim You Jung is selected for the role, ”T-shirts are a big hit” ···Chinese companies land in Korea

Chinese online fashion and lifestyle retailer SHEIN has officially announced its entry into the Korean market. It has appointed actress Kim You Jung as its first global ambassador.
Other Chinese e-commerce companies such as AliExpress and Temu are also speeding up to establish themselves in the Korean market in their own ways.
On the 20th, SHEIN released a press release stating, "We launched a dedicated Korean website in April and have now made a full-scale entry into the Korean market."
As part of its expansion into Korea, SHEIN recently appointed Kim You Jung as the first global ambassador for its sub-brand, Daisy.
Daisy's spring/summer collection, personally curated by Kim You Jung, was also unveiled.
"Korea is a global leader in many areas, including fashion style, entertainment and culture," said Bonnie Liu, a Korean marketing executive.
"We will provide cost-effective, high-quality products to meet the fashion and lifestyle needs of Korean customers."
"Through our partnership with actress Kim You Jung and DAISY, we hope to share Korean fashion style with the whole world," he said.
"I hope that this will help," he said. SHEIN has become popular in the United States and Europe with its inexpensive products, such as "$5 skirts" and "$9 jeans."
It currently sells its fashion products in about 150 countries, excluding China, and had a net profit of $2 billion last year.
Kim You Jung recently posted a "Daisy" related post and a fashion photo on her personal Instagram, and the number of likes on the post was
It became a hot topic, with sales eventually reaching 2.1 million and then over 1.3 million.