Variety's star PDs are back... Can they create another hit legend?

The "national variety show" that families used to sit and watch together has disappeared. Online video services (OTT), YouTube, and other platforms have diversified, and the culture between generations has changed.
This is a format that was born out of the lack of influence of star PDs. Kim Tae-ho, Na Young-seok, and Jung Jeongyeon PD will be returning to the living rooms of TV.
The three of them have a heavy shoulder. [Kim Tae-ho, Na Young-seok, and Jung Jeongyeon choose "Familiar Flavor"] Even now, six years after the broadcast ended, this popular variety show is still a hot topic in Korea.
Kim Tae-ho, producer of MBC's "Infinite Challenge," has launched a new program called "My Name is Gabriel."
"Gabriel" is a show that depicts a person living the "real life" of one of the 8 billion people in the world for 72 hours in a place where no one knows them. Star PD Kim Tae-ho
The film is expected to be a new work by Park BoGum, Ji Chang Wook, Yeom Hye Ran, Dex, comedian Park Myung Soo, talent Hong Jin Kyung, and dancer Gabee, among others.
The cast is attracting attention. Another point of interest is that they live the lives of completely different people on the other side of the world. The cast members are actors and comedians who have lived the lives of celebrities.
Jin's new life is both entertaining and moving. PD Na Young-seok, who started with KBS's "2 Days & 1 Night" and went on to have success with the "From Flowers" series and the "Three Meals a Day" series, knows more.
He is coming back with a taste. He is preparing for season 2 of "Seojin's House" that was aired last year. The "Seojin's House" series is a story about actor Lee Seo Jin, who has become a company president, and his staff who open and operate a Korean restaurant overseas.
The program is based on the idea of moving from Mexico to Iceland and opening a restaurant. The menu has also changed from light meals to gukbok, and Go Mi-yeon, who participated in season 1 and was absent due to military service, will be taking over the restaurant.
PD Jung Jeongyeon, a master of brain survival, will also return with a splendid cast. PD Jung's new show, "Mystery Investigation Team," will feature Lee Young-jin, Jo
This is an adventure mystery variety show in which Park Joon-seok, Lee Eun-ji, Lee Hyeri, Kim Do-hoon, and Karina from "aespa" track down and solve strange cases that cannot be explained scientifically.
It was produced as an original series by x. It has been receiving the attention and love of fans who have accumulated such works as "The Genius", "Escape Plan", and "Girls' High School Mystery Team".
[The concept of star PD needs to change... Platforms and preferences are constantly changing]
Kim Tae-ho's drama "Infinite Challenge" achieved a viewership rating of 28% and was loved by a wide range of people.
Many global stars such as actor Jack Black and basketball player Stephen Curry appeared in the show, making it a standout in the Korean variety show world.
It made history in the variety world by becoming the first show in the 21st century to surpass 40% in average viewer ratings. Even now, after his departure, it has been loved as KBS's flagship variety show for 17 years, but viewers are still
The viewership rate has fallen to the 6% range. This is the result of the recent changes in the variety show industry. New platforms such as OTT and YouTube have emerged, and the channels through which variety shows are viewed have become more diverse.
As the types of humor that resonate with different generations have become more diverse, it has become more difficult to create a "national variety show" that records high viewer ratings. It is now difficult to get a viewer rating above 10%.
Even the so-called star PDs had disappointing results. PD Kim Tae-ho's "Marble Earth: A World Tour" series was loved by fans, but the viewership rating was only 1-2%.
PD Na Young-seok's "The Strangers" also ended with a 2% viewership rating. PD Jung Jeongyeon's "Devil's Plan" was released through the global OTT Netflix.
The show has garnered attention overseas, but people's opinions have been divided. It is believed that the environment has changed in the industry, making it difficult for star PDs to turn their efforts into hit shows.
Popular culture critic Jung said, "As platforms and tastes have diversified, it is difficult for variety shows to become big hits like in the past," and "In the variety industry, trot
"Audition shows are getting a lot of attention, but that's because of the generation that watches them in the old-fashioned way, not because they're loved by a wide range of generations."
Some have pointed out that the environment has changed and the concept of a star PD needs to change.
A star PD is not a PD who created a national variety show, but a PD who is the top of a genre. "If PDs don't pursue their own distinct style and field, they won't survive.
"It's difficult. It's impossible to dominate all genres and be successful," he said. Variety stations are concerned about having to create hit programs even in a changing environment.
-A source said, "It's difficult to create a hit variety show that gets both high ratings and hot topics, so we're taking on various challenges with multiple items," and "Then, we're going to create IP (intellectual property rights) that get a good response."
This is why there is no way to avoid an increase in seasonal variety shows."