JINRO has been ranked number one in global distilled spirits sales for 23 consecutive years (Korea)

On the 1st, Korean liquor manufacturer "Hite Jinro" announced that "Korean soju JINRO has been selected as the No. 1 in the British liquor magazine "Drink International".
It was ranked number one for the 23rd consecutive year as the world's best-selling distilled spirits by the Japan Spirits International.
Last year, 97.4 million cases of Hite Jinro soju were sold worldwide (based on 9 liters per case).
This translates to 77 bottles sold per bottle. Last year, JINRO's sales volume was three times higher than that of the second-place Philippine distilled liquor brand.
Hwang Jeong-ho, senior vice president of the overseas business division of Hite Jinro, said, "We want to go beyond Korea's representative soju and become a global brand.
"We will firmly establish our position as a popular alcoholic beverage brand that is part of everyday life."