The biggest hit TV series of the first half of 2024, ”Run with Sungjae on Your Back,” will hold a POPUP STORE at Shibuya PARCO

Parco Co., Ltd. is a Korean department store chain that owns Hyundai Department Store Co., Ltd.
Ltd.) will hold a Korean fashion brand POPUP event at Shibuya PARCO starting with "NOICE" on Friday, May 10, 2024.
Seven brands, including "Matin Kim" and "MSCHF," were exhibited on a weekly basis. The event was so successful that each brand imposed entry limits, attracting many visitors. In July, the number of locations was expanded to four, and in May,
The pop-up will feature the TV series "Run With Sungjae on Your Back" by Hot Topic, which topped the charts for six consecutive weeks in 109 countries around the world.
The Hyundai Store will be held for the first time in Japan from May 23rd to May 29th.
This POPUP held in Seoul achieved the highest sales and visitor numbers in the department store's history, attracting attention from both within Korea and overseas.
In addition to original goods related to scenes from the series, there will also be a photo booth that anyone who has watched the TV series will want to experience at least once.
The viral hit swept the hot topics of teens and twenties, creating a whirlwind of excitement with its extraordinary firepower.
We hope you will be able to ease your sadness at the end of the film through the photo zone and events that will remind you of the moments in "Every Moment is
EMIS is a notable brand that pursues the specialness of everyday life based on the concept of "special". It has expanded from hats and bags to various apparel and pet lines.
A POPUP STORE will be held where customers can experience the world view and products of ". The popular brand has stores in Hot Topic areas such as THE HYUNDAI SEOUL, Myeongdong, and Seongsu in Korea.
Land. This will be the first time it is held at Shibuya PARCO, and it will sell a variety of standard items, including bags and caps. It will continue to attract support from street culture enthusiasts from July onwards.
In addition to the select shop "HEIGHTS," there is "sienne," which exudes a French mood with its classical design, and "SM," a leather goods brand that is perfect as a gift and offers engraving services.
"ITH&LEATHER" POPUP will also be held sequentially.