Celebrating its 100th anniversary, Hite Jinro launches limited edition shochu ”Ilpin Jinro 1924 HYERI TAGE 100th Anniversary Edition” (Korea)

To commemorate its 100th anniversary in 2024, major alcoholic beverage company Hite Jinro will release a premium shochu called "Ilpin Jinro 1924 HYERI Edition 100th Anniversary Edition" (hereinafter "Ilpin Jinro") on the 17th.
The company is the first Korean alcohol manufacturer to celebrate its 100th anniversary. "Ilpinjinro" is a 30% alcohol soju made based on 100 years of history and brewing know-how.
By blending the highly pure concentrate that has been distilled three times using only Icheon rice and the concentrate that has been aged in a wooden barrel for 23 years, we have achieved a deep flavor and a smooth texture.
The bottle is a black square shape that symbolizes the existing shochu "Ilpin Jinro Goyeonsan," and the lid is a gold crown, which is the company's own design. It stands out for its traditional beauty and luxury.
The anniversary logo was inserted to emphasize that it is a limited edition. Only 19,240 bottles of the product will be produced, following the year of the company's founding, 1942, and will be available at retailers and high-end restaurants nationwide from the 17th.
Prior to this, the company released the 25% alcohol "Oak 25," "Ilpin Jinro 25," "Ilpin Jinro Oak 43," "Ilpin Jinro 1924 HYERI TAGE," and "Ilpin Jinro Goyeon Sang" in May.
We are expanding our shochu lineup, including: