ASTRO's Cha EUN WOO to launch 2024 advertising campaign for retort brand ”Homings”

On the 8th, the retort brand Homings by Jeong Jung Won revealed that it had released a 2024 ad campaign video featuring brand model Cha Eun Woo (ASTRO) and three gourmet experts together.

The ad campaign contains the message of recognising the taste of Homings made by model Cha Eun Woo and experts with a seeming knowledge of food. Through this, the aim is to communicate the brand value of the elaborately perfected Homings only brand to consumers.

Along with Cha Eun Woo, the Homings brand model, the campaign was led by food critic and gourmet expert Park Sang-hyun, popular moppan creator and broadcaster Yipchal Boonhaengnim, and moppan creator Hamzy participated in the project.

The episodic video, produced on the theme of Homings' representative products, unfolds with four gourmet experts recognising the strengths of the products, such as Homings' unique technological capabilities, abundant raw materials, texture and taste.

Jungseop Park, head of DaeSang's marketing department, said: 'We decided to organise this advertising campaign in order to show the true value of Homings' unique brand and representative products, which can be shared from the consumer's perspective through the main model Cha Eun Woo and the three gourmet experts.