New SK Enmove ad featuring Gong Yoo and Lee Dong Wook reaches 2 million views

‘SK Enmove’ announced on the 29th that the total number of views of three new adverts released on the 17th had exceeded 2.64 million.

The concept of the new ads featuring actors Gong Yoo and Lee Dong Wook is ‘Angry? Don't get angry!’ The dialogue between the two actors tastefully illustrates how SK Enmove's Fluid is used as a special lubricant for electric vehicles, data centre cooling and energy storage system (ESS) for ships, and how it improves thermal management efficiency.

The two actors cooling the summer heat in a cool pool, symbolising Fluid, are reminiscent of electric vehicles and data centres that use Fluid to cool down.

The video of the advertisement can be viewed on the official SK Enmove website and YouTube channel throughout the summer season. From the 22nd, it has also been shown on major electronic billboards and in cinemas in Seoul.

SK Enmove will be the first company in Korea to develop a cooling fluid in 2022, after which it will enter the data centre tank immersion cooling, precision liquid cooling and marine ESS immersion cooling markets, and is also developing the next generation of refrigerants for vehicles.

An official from SK Enmove said, "We planned this advertisement to convey the technological strength of Fluid, which is SK Enmove's core competitiveness, in an easy-to-understand manner" and "We will strengthen our position as an energy-saving company based on Fluid's technological strength.