According to a survey by Pongejanto, people in their 30s and 40s are the main buyers of second-hand brands along with people in their 20s.

According to the Luxury Resale Report, which analyzed the secondhand brand market in Korea by secondhand goods trading platform Pongejanto, the number of transactions on the site will reach 100 million by 2023.
It was revealed that the demographics that stood out among those who went were men aged between 35 and 44 and Generation Alpha, those born after 2010.
The report estimates that by 2023, 210 million users will have traded second-hand fashion items on Pongejanto.
The study analyzed 20 million transactions, including internal data and market trend results from a survey of 800 Korean consumers aged 20 to 59 conducted in January 2024.
According to the report, the secondhand goods trading market, which was worth about 4 trillion won (about 429.8 billion yen) in 2008, is expected to grow to about 43 trillion won (about 4 trillion yen) by 2025.
The market is expected to expand to 620.7 billion yen. In particular, the growth of second-hand brands is remarkable. Over 60% of the survey respondents said they have experience trading second-hand brands.
There is an increasing trend to look for second-hand products instead of second-hand goods. Men aged 35-44 are a new emerging consumer in the second-hand brand market. They tend to prefer products that have been inspected for authenticity.
The A generation was raised with great care by the Millennial generation, who were born in the 1980s and mid-1990s, and they tend to buy things they like quickly and dispose of things they don't need quickly.