NCSoft expands game genres, puts an end to family-run business, aims for revival (Korea)

NCSoft, a major game company, reported sales of 368.8 billion won (approximately 39.6 billion yen) in the April-June period, up 16.2% from the same period last year, and operating profit of 8.8 billion won (approximately 9.4 billion yen) fell 74.9%.
The company announced that its sales were 46.2 million yen. It was a poor performer compared to its competitors Nexon and Netmarble. For this reason, the company is implementing several measures to improve its performance.
In terms of games, the genre has expanded beyond massively multiplayer online role-playing games (MMORPGs).
The melee action game "Battle Crash" uses a revenue model that is not dependent on probability, and is the company's first game to be compatible with Nintendo consoles.
It is also investing in other companies. It has invested 37 billion won (approximately 3.9 billion yen) in Big Game Studio, a Korean subculture game developer, and 1.
It has invested 4.8 billion won (approximately 515.89 million yen) in Swedish shooting game developer Moon Robber Games.
In December 2023, personnel restructuring will be carried out for overseas subsidiaries.
The family-run business came to an end when Executive Vice President Kim Taek Hong and his wife, President Yoon Song-yi, stepped down from management.
The company plans to "invest in game development companies both in Korea and abroad by releasing a variety of new titles."
"By doing so, we are focused on expanding our gaming portfolio."