Actor Won Bin and Lee Nayeon's husband and wife, very unfortunate news... ”There is no special reason”

Maxim TOP, the brand for which actor Won Bin is a model, has changed its model for the first time in 16 years. Won Bin has been an advertising model since the launch of TOP in 2008, and has appeared in the promotional videos for "You
Dongseo Foods released a new advertisement featuring Hong-Ki Young and Lee Jae-in on YouTube on the 9th.
Hong Kyung and Lee Jae-in were born in 1996 and 2004 respectively and are known as "MZ celebrities."
Dongseo Foods already revealed in April that it would not be renewing its contract with Won Bin.
Won Bin has been absent for 14 years since appearing in the 2010 movie "Ajusshi." Previously, Dongseo Foods also featured as an advertising model for "Maxim Mocha Gold" on two occasions.
After four years, Won Bin's wife Lee Nayeon was replaced by actor Park Bo Young. The industry believes that the change in such a long-standing model is a way to actively target MZ generation consumers.
They see this as a change in marketing strategy. Regarding the reason for not renewing their contracts with Won Bin and Lee Nayeon, Dongseo Foods said, "There is no special reason. They have both played very important roles in the past.
The company is extremely grateful to the two of them."